Welcome to COTY 2017: Denim Drift
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Crown Floors Blog

15 February 2017

Welcome to COTY 2017: Denim Drift

We love colour, something a quick scroll through our blog posts will testify! It comes as little surprise, then, that ‘Colour of the Year’ announcements really make us tick, whether it’s the Colour Institute, Pantone, or perhaps a producer of pristine paints like Dulux...

The latter have released their big prediction for 2017 following months of research and development carried out by a crack team of experts, this year’s choice a stimulating grey-blue named Denim Drift.

A slight move away from what Dulux attempted last year (remember Cherished Gold?), this time we look to a fresh and uplifting palette rather than over-the-top luxury and opulence. Denim colourways were big news on the catwalk in 2016, and it seems this look will have its big break in interiors just 12 months on.

“Our review of international architecture, fashion and design trends revealed that blue is the colour of the moment. To make it relevant for your home, the team chose a blue that works as well in a kitchen as it does in a bedroom. Denim Drift is the must-have colour for 2017 - it will look great on your wall!”

These are the views of an excitable Heleen van Gent, Creative Director at the Dulux Global Aesthetics Centre. Heleen has years of industry experience exploring the latest and greatest shades and colourways, so who are we to argue! The Denim Drift concept was only recently released, but Heleen expects it to gain big traction over the coming weeks and months, so certainly one to keep tabs on.

Denim Drift is not reserved for wall space alone, as even the good people at Dulux will admit! Accompanying surfaces are just as important if the scheme is to work in its entirety, one such example being choice of floor. This is where Crown Floors seamlessly joins proceedings, with various blue tones found throughout its carpet stable, for instance in Alderley Edge.

The vast majority of Crown’s carpet collections hold options in icy grey and silver, too, so if blue carpet is a tad brave for your tastes, then look to these as an ideal Denim Drift accompaniment. These more neutral tones will allow your denim chairs, sofas, cushions and fabrics to shine through, the carpet portraying the unsung hero amidst a sea of punchy colour.

With the cold months approaching, why not try a winter warmer in the form of new SATINO Exquisite or Finesse? We're suckers for silky lustre, and that’s exactly what this super soft fibre will introduce to your home.