Crown Floors Blog
15 January 2017
Pantone reconnects with nature
Every year we look forward to colour prediction season, but although a number of brands panic and gaze into their crystal ball early, there is only one prediction that holds credence the world over. We are referring to Pantone, the colour institute who place ridiculous amounts of effort into their shade analysis.
This year’s colour is refreshingly simple, the natural hue of Greenery. This yellow-green brings us back in touch with the world around us, helping us to escape from a hectic modern lifestyle that so many of us have fallen slave to. This is, in many ways, a follow-up to the 2016 trend for hygge relaxation!
Laurie Pressman, Vice President, Pantone Colour Institute:
“There’s a growing desire to reconnect with nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. Greenery is about unity and community - connecting to oneself, others and a higher purpose: nature.”
The first Colour of the Year green since Emerald, the luxury hue which won acclaim in 2013, Greenery instead steps away from over-the-top grandeur and looks to instil some semblance of calm. There were a number of speeches at New York Fashion Week which explained how we need to ‘disconnect’ in this overly digital age, and Greenery can help us to achieve just this.
If you visit the official Pantone website, the colour experts are kind enough to supply us with 10 (yes, 10!) colour palettes in which Greenery can seamlessly fall. Analogous and Calm It Down palettes help us to kick back, however those seeking bolder colourways are also catered to with the imaginatively named Rev It Up; a more neutral choice from Crown’s carpet portfolio would be ideal for offsetting against the latter.
Greenery is fresh, zesty and evoking of spring-like thoughts. This hue allows us to breathe, oxygenate, and crucially reinvigorate. The year ahead might be paved with challenges, but Greenery can help to smoothen the path.